The “I believe in Harvey Dent” campaign just kicked off a series of roadshows involving “Dentmobiles”. On March 13, an email was sent to registered users informing them of the roadshows. The roadshow was billed as a “rally for the one man who can save Gotham”.This was also coupled with some “user generated” grassroots support for Dent in the form of videos, photos etc on the website. Pictures posted include photos of supporters outside malls, sand sculptures supporting Dent, coffee mugs among others.
The next leg of roadshows starts off on the 20th of March in the following cities: Boulder, Atlanta, East Lansing, St. Louis and Seattle. Be there and be part of the campaign.
Technorati Tags: Movies, Batman, The Dark Knight, Viral, Marketing, Viral Marketing, Harvey Dent
Tags: Dark Knight, Movies, Viral Marketing
I'm Elroy Serrao, a technologist, photographer, and part time blogger from India.
I love to design web sites, program in php and rails in my free time and of course go trekking and clicking pictures in the great outdoors.
I'm from Mumbai, and am an alumnus of Mumbai University and NMIMS.