The Supreme Court has set a July 27th deadline for the Central Government to spell out it’s action plan for dealing with telemarketers. At the same time the Telecom Regulatory Authority of India (TRAI) has asked for a central “Do Not Call” registry to be set up by August 5. The logic being that if you don’t want to be harassed by telemarketing calls, simply register with registry and some fine would then be levied on the telemarketer if the calls persist.

While this is a very positive step in the right direction, it still allows a telemarketer to call you till the time you have taken the time and effort to get yourself listed on the registry.

What I’d really love is a “Do call registry”.This would be along the lines of a “Do not call” registry, the subtle difference being that the telemarketers can only call numbers on the registry. With such a framework in place, the rampant unsolicited calls to sell you insurance, car loans, credit cards that you don’t really need, would hopefully come to anĀ  end. After all, if no one registers on such an registry, the telemarketers in theory cannot even make a single call. What say, people at TRAI ?

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